HBO buys small stake in Funny Or Die and orders content
HBO announced that it has purchased a small 10% stake in the 2-year-old comedy website FunnyOrDie.com and commissioned 10 half-hours of programming as part of the deal.
FunnyOrDie is focused on recruiting veteran producers to help principals Will Ferrell, Adam McKay, Chris Henchy and Judd Apatow in putting together the initial order of 10 half-hours of content.
Ferrell said:
“We do know we want it to be in the same family of the comedy that we’re doing on the website — just a wide range of anything from a funny offbeat talkshow to a maybe more-traditional-type sitcom to a show with puppets. We don’t want to limit ourselves in any way, which is what we love about the stuff that we do for Funny or Die. The spitballing on these ideas is going to be the fun part of all this.”
Funny or Die is backed by venture capital firm Sequoia Capital from Silicon Valley and is valued at about $100 million. The website averages 3.2 million unique visitors per month from mostly comedy themed videos.
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