Hey look! Hollywood Reporter’s gone all Web 2.0!

The website still loads slower than me after ten whiskies and one dollop too much of the Last-A-Lot ointment, but I commend them for trying to stay hip and fresh and 2006. What’s next, a Facebook ap?

Per their own press release on the subject, The Hollywood Reporter – or THR as they’d now like to be known – has this to say:

“The Hollywood Reporter Monday completed a wholesale overhaul of its iconic brand, including a redesigned look and format for its print and digital publications, a revised editorial approach, expanded range of coverage and analysis and new industry data exclusive to THR-parent The Nielsen Company.

More than a cosmetic change, the transformation is devised to uniquely position THR to super serve a wider range of today’s global entertainment markets, which are increasingly technology-savvy and data-driven, with a more readable, insightful and actionable business resource across all platforms.”

Did you catch that? “Actionable.” Thus a new douche-bag buzzword has entered the lexicon. Expect to hear the word “actionable” coming out of your boss’ mouth at least 3 times an hour for the next two years. Anyway, they changed their layout and their design elements and they’ve added a bunch of blogs and video crap, but it’s still hard to navigate and slower than my grandma without her walker due to all the media on the front page, and lacks any usable RSS feeds. But kudos for trying. The internet! It’s not just for Stark Trek nerds and pedophiles anymore.

Tweet This Post 

• ‘Jumper’ scores some bad early reviews….
• Gary Franklin = Dead
• John August To Write Shazam
• Sean Penn is milking the Harvey Milk Story for the Big Screen
• DiCaprio and Monahan Reteam for Remake