“Iron Man” - the marketing blitz begins…
“Iron Man” which opens on May 2nd is Marvel’s first independently produced film.
Not just a movie, the film presents itself as a promotional opportunity for Paramounts to replicate the marketing success it enjoyed on ”Transformers” last year with ”Iron Man” labeled paraphernalia.
The Marvel film “Iron Man” is about ‘Tony Stark’ a playboy and inventor who builds a high-tech armorded suit after he is kidnapped and wounded while in combat (the Vietnam War in the comics, in the film version Afghanistan.) Stark is played by Robert Downey Jr. - a very human technofile superhero
Stark has a rocket-launching jet propelled suit and has a high-tech cellphone and car. Stark’s Malibu pad has a talking computer butler.
LG signed on to the film as a partner according to Ehtisham Rabbani, vice president of marketing for LG Mobile because Stark’s image is that of “the ultimate gadget guru” and “his superpowers all come from technology” and Rabbani claims that LG phones give ordinary people superpowers in everyday life…
LG has poured significant money into the film’s ad campaign covering the scope of TV, print, online and in-store spending.
Fans who go to www.insidethesuit.com will have a chance to win special-edition LG handsets matching Iron Man’s suit that are dipped in 18-karat gold.
Marvel’s distributor for the film Paramount is behind the LG Mobile promotion saying that phone have evolved into highly personal gadgets.
Sega is another important partner for the “Iron Man” movie and it has licensed the global rights to make games behind the brand for consoles, handhelds and PCs (the deal transcends “Iron Man” and includes other Marvel brands as well.) Working together, Sega aims to release its game to coincide with the film’s release. “Iron Man” director Jon Favreau is a big gamer and he worked closely on the game along with ILM to make the game feel like the movie.
Other partners for the film include Audi (R8 cars), 7-Eleven, Burger King and Foot Locker.
You should also check out:
No Comments, Comment or Ping
Reply to ““Iron Man” - the marketing blitz begins…”