Paramount Pictures launches VooZoo application on Facebook
Paramount Pictures will become the first major studio to make thousands of movie clips available for use on the internet, launching its VooZoo application Monday on Facebook.
Paramount’s Senior VP of Entertainment Derek Broes said:
“The short clips for a movie that you’ve already seen before helps you relive the moment”
Facebook users will have access to and can send to one another footage from thousands of movies, including “Forrest Gump” and “The Ten Commandments.”
The scenes last from a few seconds to a few minutes, covering everything from Audrey Hepburn’s monologue about her “no-name slob” of a cat in “Breakfast at Tiffany’s”, to Eddie Murphy’s signature chuckle from Beverly Hills Cop.
DVDs of the movies will be offered for sale through a button that appears after each clip is played. Eventually, the studio will be using the same method to market upcoming films.
VooZoo is expected to attract a few hundred thousand users within its first two months.
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