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Weekend Estimates - July 20, 2007 to July 22, 2007

Harry Potter and the Deathly Hallows

WEEKEND ESTIMATES
1. I Now Pronounce You Chuck & Larry (Universal) - $34.8M
3. Harry Potter & the Order of the Phoenix (Warner Bros) - $32.2M
3. Hairspray (New Line) - $27.8M
4. Transformers (Dreamworks/Paramount) - $20.5M
5. Ratatouille (Buena Vista) - $11M
6. Live Free or Die Hard (Fox) - $7.3M
7. License to Wed (Warner Bros) - $3.76M
8. 1408 (MGM/Weinstein) - $2.6M
9. Evan Almighty (Universal) - $2.45M
10. Knocked Up (Universal) - $2.32M
11. Sicko (Lion’s Gate) - $1.9M
12. Ocean’s 13 (Warner Bros) - $1.05M

As the weekend fiinished, the mega-franchise Harry Potter’s box office adjusted northwards of $30 million to earn that film a #2 placement in its second weekend of release. The fifth Harry Potter film is now north of $207 million and is well on its way to achieving $300 million + in North America alone. I Now Pronounce You Chuck & Larry opened solidly for Adam Sandler and Kevin James and Universal in first place with $35 million. Hairspray, getting a solid Friday number fell into the third slot with a very impressive $27.8 million as box office averages normalized on Saturday and Sunday for the cult-following musical re-adapted from the stage and further re-adapted from the Jon Waters’ cult film.

Next week look for THE SIMPSONS movie and the Lindsay Lohan scarer I KNOW WHO KILLED ME to enter the charts. We are pretty sure that THE SIMPSONS will decimate both Harry & Larry but are looking hard at the tracking for the Lohan film to see if people realize that it isn’t a sequel to the I KNOW WHAT YOU DID LAST SUMMER films.

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